It's a Wrap

** STOP PRESS NEWSFLASH ** After 14 years, it is now Mission Complete for Dubble and the bar will stop being made at the end of this month

Dubble bows out with an amazing list of achievements to look back on, having sold over 11,000,000 bars (that’s over 240 tonnes of cocoa beans!) and contributed over £100,000 in Fairtrade contributions and farmer development funds. Wow! None of this would have been possible without the support of tens of thousands of ‘Dubble Agents’ and Dubble supoorters like you changing the world chunk by chunk!

This year 21% of the UK chocolate market is Fairtrade certified. This is fantastic news for the farmers and a fantastic achievement for brands like Dubble and Divine who have blazed the trail for Fairtrade in the mainstream market. Job well done Dubble Agents – you really have made a huge difference!

We’ll be celebrating Dubble by sharing memories of Dubble on Divine’s Facebook , Twitter and website with Dubble choc giveaways every day! Don’t forget you can carry on enjoying delicious farmer-owned Fairtrade choc and supporting Divine and Kuapa Kokoo farmers.

Thank You

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Pa Pa Paa

The Dubble bar may be saying goodbye – but Dubble was always so much more than a bar. Dubble created a very tasty way of entering the world of Fairtrade, discovering the lives of cocoa farmers, learning about how trade works, and the power we have when we go shopping.

The original Papapaa learning resources have grown into a comprehensive multimedia set that has been used by teachers to guide thousands of schoolchildren all over the country along the bean to bar journey, and created a new generation wanting more from the companies they buy from.  And now there is PapapaaLIVE too – bringing the ideas, views and aspirations of cocoa farmers’ children live into the classroom. Schools can subscribe to a year’s worth of webcasts and opportunities for young people here to interact with their contemporaries in Ghana.

And of course for everyone who loved chomping on a smooth chocolate Dubble bar – never fear, there’s all those great Divine bars to choose from in supermarkets, Oxfam, and independent stores all over the country.

“Dubble is more than a slab of chocolate. It’s also the key which opens up the issues of Fairtrade and to children with education packs and a website.” The Evening Standard, 2004

Kids CampKids Filming

"I have developed a strong attachment to the Dubble brand over the past 12 years when I first volunteered for the "Dubble Lives Linkage project" in 2002 and later worked for the "Fairtrade Education Project". I will remember it first and foremost for how it brought children of cocoa growers in Ghana and chocolate lovers in the UK together. Dubble was indeed "Dubbly" good. It sweetened the tongues of chocolate lovers and provided better lives for growers." Kwabena Addo, Kuapa Kokoo Ltd

“Dubble and Pa Pa Paa have had a far-reaching impact on UK schools and have played a valuable role in teaching young people (and teachers) about Fairtrade. Chocolate is a really captivating focus for learning, and what a tool Dubble has been to help teach the complex story of the cocoa supply chain. Whilst sad about the loss of Dubble, the Fairtrade schools team is delighted that the Pa Pa Paa packs and continue to thrive. They are immensely unique and valuable resources for schools, especially those working towards Fairtrade Awards.” Kate Jones, Education Campaigns Manager, Fairtrade Schools

Harriet Lamb with Dubble

“Young people are the future of Fairtrade, and today the greatest energy in the UK campaign is in schools seeking to meet Fairtrade goals. You can see the chocolate fingerprints of Dubble and its Agents all over that. Dubble was the first brand directly to engage young people in Fairtrade – with a yummy chocolate bar for them to enjoy and a chunk of information about young people and farmers in Ghana to inspire them. What’s more, the children of cocoa farmers in Ghana were also inspired by Dubble and will continue to share their child’s eye view of life in cocoa farming communities. I’m so happy the legacy and story of Dubble Fairtrade chocolate will continue to be taught in schools through Pa Pa Paa and Pa Pa Paa Live! And the question now is: what amazing Fairtrade ideas can kids come up with next to follow Dubble’s lead…?” Harriet Lamb CEO Fairtrade International

Dennis and Gnasher photo frame

When you’ve got a really exciting mission, other people love to join in – and that’s certainly been the case with Dubble. On its roller coaster ride Dubble has worked with such great partners as Nickelodeon, Christian Aid, The Beano, Puffin and children’s author Tom Palmer, and of course our friends at Comic Relief, especially for Red Nose Day and Sport Relief..

Tom PalmerSara Whacking Dubble

“Dubble has played an important role in getting thousands of children enthused and excited about Fairtrade, understanding where chocolate comes from, and the work farmers put into the cocoa – but most of all empowering them to make a positive change in their world. All at Christian Aid celebrate the successful way Dubble blazed a trail for young people across the UK to switch to fairtrade chocolate bars. Dubble will be missed but its legacy is a nation of young people who know about fairtrade!”

Paul Langley, Christian Aid

'Dubble Bars inspired me to write a book about Fairtrade chocolate and to travel to Ghana to find out more about how they were made. I am proud that one of the characters in my books was a Dubble Agent, hassling shopkeepers to stock the bar. Good bye Dubble.'

Tom Palmer, Children’s Author

"In my capacity as Licensing Agent for The Beano and Dennis the Menace I have worked with Dubble to create a Beano Dubble Easter Egg. We found the experience fun and fulfilling. There was a feel-good factor in working with this brand and knowing that in a small way it was helping to do some good. The Dubble brand has accomplished a lot and has helped children gain an insight into Fairtrade. It has also successfully harnassed the power of Fun in its work! "

Ian Downes, Start Licensing. DC Thomson ‘Beano Relationship’


Dubble has been very lucky to have some rather amazing famous friends who were excited to hear what Dubble was up to and supported the brand right away. Many of them were lovely Comic Relief supporters too – like Lenny Henry, Tony Robinson, Ant & Dec – and others, like Dr Who actress Freema Agyeman, we made friends with all on our own. Every single one has given Dubble a fantastic boost and helped the brand reach lots more people.


Top: Tony Robinson (AKA Baldric) and Above: Lenny Henry, JK Rowling and Freema Agyeman with Dubble bars

"When Dubble was launched back in 2000 - I thought it was a great idea and it really struck a chord with kids who know about things being 'fair' and 'not fair'.  Dubble and Divine galvanise people to get behind Fairtrade - and give us great chocolate at the same time."  Jo Brand, comedian

"Dubble is the chocolate bar with a mission.  It has inspired the young generation to make a noise about Fairtrade and has proven that change is possible"  Ben Elton, writer and comedian

"If you like the idea of your favourite chocolate snack doing something to change the world - Dubble is the bar for you! How? Well Dubble ensures a fair deal for cocoa farmers!"  Freema Agyeman, actor

"A chocolate bar just for children; award-winning resources for teachers; multimedia campaigns for young people.  Dubble is Fairtrade and delicious, with a dash of Comic Relief.  Not just a cunning plan – Dubble, you’ve done it! " Tony Robinson, actor and presenter


Billy Connolly and Jo Brand with Dubble bars

Dan at OxfamPhotoshoot

Read Dubble Agent Choc Star the Rock Star's amazing blog about his day out as the 'Pa Pa Paa Star' competition winner here.